![]() Home Depot worked with an integrator (Intelligrated, ) to build one DFC in California, one in Georgia, and a third due to come online next year in Ohio. The latest addition to the company’s network is the direct fulfillment center (DFC), designed to support omni-channel capabilities like direct-to-consumer fulfillment and store pickup for online orders. However the customer wants to transact, we’ll make it happen on the back end.” Alternatively, they might want to see and touch a product in a showroom before ordering a specific size or color online. “A high number of in-store transactions start online, where we can drive customers to the store armed with all the information they could need. ![]() “In fact, we prefer to take the ‘e’ out of e-commerce and just call it commerce,” says Scott Spata, vice president of supply chain direct fulfillment for The Home Depot. Home Depot prefers to think of all its transaction processes as fulfillment, regardless of how it meets the customer. That restructuring included the development and deployment of a network of distribution centers for store replenishment and, more recently, direct-to-customer fulfillment. Instead, having recognized the customer value of online product research and inventory visibility, Home Depot has restructured its supply chain to integrate the experiences of online and in-store shopping. The transformation is not a matter of simply accommodating growth of the e-commerce channel, which, although it’s the fastest-growing segment, still makes up only a small part of the company’s overall sales. The process of building a distribution network to satisfy the answer has taken the better part of six years, and there is still work to be done. ![]() ![]() The Home Depot asks each of its online shoppers this seemingly simple question. “Would you like to pick this up in the store or have it delivered?” ![]()
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